| Sony KLV - 40W550A

40 inch W550A Series Full HD BRAVIA LCD TV

The 40” (102cm) W550A Series BRAVIA LCD TV is perfect for those looking for excitement because technologies such as Motionflow™ 100Hz (PAL)/120Hz (NTSC), BRAVIA Engine™ 3, and Live Colour™ work together in synergy to engage your senses and deliver an experience that is truly unlike any other.

• Motionflow™ 100Hz (PAL)/120Hz (NTSC)
• Full HD 1080
• BRAVIA Engine™ 3
• Live Colour™
• Intelligent Picture
• MPEG Noise Reduction

BRAVIA Engine 3
The revolutionary BRAVIA Engine 3 uses a new high definition video processor that reproduces images with impressive depth, vibrant colours with true-to-life tones, and high-definition images with amazing clarity. With the BRAVIA Engine 3, you can now enjoy clear and vibrant images in finer detail from both SD and HD sources.

Live Colour
Live Colour™ can reproduce colours more vividly with an image processor that uses an algorithm specially developed by Sony. You can even adjust colour vividness for optimal image quality with four different options available. With Live Colour™, you'll be able to experience the power of vivid colours and impressive pictures with finer colour tuning.

Motion Flow 100Hz
Motionflow™ 100Hz improves motion performance so that fast actions appear clearer, sharper, and smoother.


RM 5,999